Psoriasis Cure Now

The Last Plaque

A story about the day the plaque didn’t come back

Situation

It is estimated that more than 30 million people worldwide suffer from plaque psoriasis. On World Psoriasis Day, PsoriasCureNow.org wanted to highlight that the need for a cure still exists.

Idea

The Last Plaque is a story that wonders what the world will feel like the moment plaque psoriasis is cured forever. We launched the short film simultaneously on web and social on October 29th, 2021, in celebration of World Psoriasis Day, with the belief that if we can envision a world without plaque psoriasis, we can make it a reality.

TheLastPlaque.com

Production Design