Caregivers of children and teens living with ADHD are actively searching online for ways to understand what the symptoms are. Engaging them with video is a compelling way to help them understand and identify symptoms seen around the house and at school.
We developed two unbranded videos that tell the story of life with ADHD from a child and teen’s perspective. The animations are compelling and playful but convey the serious difficulties of life with this condition. We thought, who better to tell the story than the voice of the target themselves?